Established in 1979, David Yurman is one of America's most recognized and respected jewelers. Perhaps best know for his signature "cable" jewelry - made of twisted sterling silver and 18k gold ropes - his goal, in the company's words, is "to fuse art, fashion and fine jewelry."

The brand reflects the collaboration of David, a sculptor, and his wife, Sybil, a painter. Together they have redefined luxury. Their cable collection, richly colored jewels, fine diamonds, lustrous pearls and Swiss-made watches have set new standards for casual elegance.

One of the brand's hallmarks has long been the use of supermodels in its advertising campaigns. Featured models have included Kate Moss, Naomi Campbell, Amber Valletta and Naomi Watts. These ads reflect the position David Yurman enjoys as a highly sought-after status brand. Unfortunately one of the downsides of such popularity has been the number of inferior imitations. But there is an easy and sure way to tell the real jewelry from a counterfeit: authentic Yurman jewelry will oxidize and start to turn black between the cables, producing a unique antique look.

Originality and a distinctive look and feel have made David Yurman jewelry immensely popular among the celebrity set. Fans include Mary-Kate and Ashley Olsen, Sienna Miller, Kate Hudson, Charlize Theron and Eva Mendes.